Most people assume our biggest client base are the over 65’s. The assumption being, presumably, that these are the people who have the most need for domestic cleaning and also have the available budget to pay for it. True. The over 65’s are probably our second biggest client base as a domestic cleaning business. But our biggest client base? Well thats’ the millenials. The under 35’s.

When I tell people that they are often quite surprised. But there has been a real shift in culture with the under 35s. They don’t want to spend part of their weekend cleaning. They are happy to pay for someone to do it for them so that they get that time back at the weekend to spend with friends and family. Cleaning for them is not a luxury, but a necessity.

Independent research also shows this. Almost twice as many people under 35 have a cleaner compared with those over 35. That’s a huge generational shift and one that is accelerating the demand for domestic cleaning. One in three (34%) households now hire some form of domestic help with an average spend of £127 per month.

Find out how you can take advantage of this by opening a domestic cleaning franchise in your area with Diamond Home Support.